Seller Resources
How to price to sell and still make a profit

The asking price you set for your home significantly affects whether you will profit in the sale, how much
you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the
overall market and what’s selling — or not selling — will be invaluable in helping you determine the price.
The objective is to find a price that the market will bear but won’t leave money on the table.

Here are some points to consider:

  • Time
    Time is not on your side when it comes to real estate. Although many factors influence the
    outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much
    you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for
    the original asking price. Therefore, if your goal is to make money, think about a price that will
    encourage buyer activity (read: fair market value).

  • Value vs. Cost
    Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not
    confuse value with cost — in other words, how much you value your home versus what buyers are
    willing to pay for it. Don’t place too much emphasis on home improvements when calculating your
    price, because buyers may not share your taste. For instance, not everyone wants hardwood floors
    or granite countertops.

  • Keep it simple
    Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent
    can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-
    in date makes for a smoother transition between homes, it could cause you to lose the sale
    altogether.

We are aware in this day and age it is not rare that some homeowners may have over extended
themselves against their properties and now face a tough decision when selling. We understand that bad
things happen to good people. If you are in a situation where you may be facing foreclosure on your home
you'll want to give us a call today to go over your options. We're on your side here. We have no alteriar
motive unlike some "Sell us Your Junk" companies you may see advertised who are looking to profit from
your situation.  We'll give it to you straight and show you the bottom line.
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